Burger King® Brand to Pilot Reusable Containers

Burger King® restaurants are continuing efforts to minimize environmental impact across the globe by testing a new reusable packaging model that will help cut down on packaging waste. The brand, as part of its Restaurant Brands for Good framework, has launched to pilot a closed-loop system with zero-waste packaging that can be safely cleaned and refilled to be reused, again and again.

Starting in 2021, select Burger King® restaurants in New York City, Portland, and Tokyo will be among the first to implement the model, with more cities expected to be added in the coming months. Participating restaurants will feature a collection system, in which guests can return the packaging to be safely cleaned and reused at Burger King® restaurants. Those who opt for the reusable packaging are charged a deposit at the time of purchase, and when the packaging is returned, they receive a refund.

“As part of our Restaurant Brands for Good plan, we’re investing in the development of sustainable packaging solutions that will help push the food service industry forward in reducing packaging waste,” said Matthew Banton, Head of Innovation and Sustainability, Burger King Global.

“During COVID, we have seen the environmental impact of increased takeaway ordering which makes this initiative by Burger King all the more important. This enables Burger King consumers to easily bring reusability into their daily lives, and whether they choose to eat-in or takeaway, they will be able to get some of their favorite food and drinks in a reusable container.”

The pilot will help advance Burger King® restaurants sustainability strategy, building on existing commitments to reduce its environmental footprint and protect the planet for the long-term. To support the sustainable production of packaging materials, 100% of guest packaging will be sourced from renewable, recycled or certified sources by 2025. While working towards reducing the use of virgin materials and single-use packaging, the brand is also tackling the challenge of improved waste diversion, with a commitment to recycle guest packaging in 100% of restaurants in Canada and the US by 2025.

Source: https://www.businesswire.com/news/home/20201022005177/en/Burger-King%C2%AE-Brand-to-Pilot-Reusable-Containers-Through-Multi-National-Partnership-With-Zero-Waste-Packaging-Provider-Loop

2021-05-28

Back