G7 Master standard

Brands, Buyers & Creatives use qualified G7 suppliers because 

Consistency

• Color is an important part of why people embrace (or reject) a brand
• Color greatly contributes to perceived value of quality
• Color and color quality enhance consumers’ experience with the product and add to its public reputation
• Color is one of the most emotional attributes of a brand
• Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty

Efficiency

• Reduced design times, faster turnaround as design occurs internally rather than on press
• Reduced cost of proofing and shipping prior to print
• Reduced need for on-site press checks, travel, and other tasks based on visual approval methods
• Reduced waste and make ready time during press runs
• Higher consistency in reprints

Communication

• Data exchange for purchasing and print buyers to assess supply chain performance
• Clear expectations for supply chain partners regarding acceptable work
• Overall increase in consistency, efficiency and savings

Via: https://www.idealliance.org/facility-qualification