G7 Master standard
Brands, Buyers & Creatives use qualified G7 suppliers because
Consistency
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Color is an important part of why people embrace (or reject) a brand
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Color greatly contributes to perceived value of quality
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Color and color quality enhance consumers’ experience with the product and add to its public reputation
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Color is one of the most emotional attributes of a brand
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Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty
Efficiency
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Reduced design times, faster turnaround as design occurs internally rather than on press
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Reduced cost of proofing and shipping prior to print
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Reduced need for on-site press checks, travel, and other tasks based on visual approval methods
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Reduced waste and make ready time during press runs
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Higher consistency in reprints
Communication
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Data exchange for purchasing and print buyers to assess supply chain performance
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Clear expectations for supply chain partners regarding acceptable work
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Overall increase in consistency, efficiency and savings
Via: https://www.idealliance.org/facility-qualification
2020-12-27